One of the primary factors driving the Worldwide Frosting and Icing Market is the rising demand for cakes and pastries.

 Market Dynamics

The increased demand for cakes and pastries is one of the key reasons driving the global frosting and icing market. According to Agriculture and Agri-Food Canada, the value of cakes sold in the United Kingdom increased by an average of 2% every year from 2012 to 2017, outpacing the CAGR by 1.5 percent (2007-2012). Furthermore, an increase in the number of bakeries as a result of increased urbanisation and rising income, which leads to a burgeoning food sector, is fueling the expansion of the frosting and icing market. In 2015, India's food processing business was valued at US$ 258 billion, according to the India Brand Equity Foundation (IBEF), ranking fifth in terms of consumption, output, and exports.


Health issues, such as increased obesity, are, however, restraining market growth. In 2017, 36.5 percent of adults in the United States were obese, according to the Centers for Disease Control and Prevention (CDC), which impeded market expansion. To tackle this, a number of companies are developing new low-fat products. Cargill Inc., for example, launched Regal Cake & Icing Shortening in 2016, which has 20% less fat than palm shortenings.


Market Trends

Buttercream frosting, on the basis of product type, is predicted to rise significantly in the frosting and icing market over the forecast period, owing to its consistency and ease of use. Furthermore, most manufacturers are working on innovative buttercream frosting and icing products, which is expected to propel the frosting and icing market forward. Dawn Food Products Inc., for example, in November 2015 introduced premium buttercream frostings for cake decorators in a number of flavours, including vanilla and chocolate, allowing decorators to create unique confections with control and intricacy.

Because it offers a wide choice of branded products through a single website and provides free delivery, the online retail market is gaining major popularity in both developed and emerging nations. The global online retail industry was valued at US$ 2,171.22 billion in 2016 and is predicted to reach US$ 9,572.96 billion by 2025, according to Coherent Market Insights.

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