Every SEO strategy focused on improving ranking as high as in search engine, just techniques are different but goals same that get top results in ranking so we have to choose right SEO technique and must have known that where and which activities should be used.
if you focus in on page SEO so your website base of ranking would be strong. first, you must have knowledge of on page strategy, you could not jump into off page without completed on page SEO.
on page definition and technique listed below, where we know there what is on page SEO and his activities.

 what is SEO?:
SEO stands for “search engine optimisation”, it is a process to increase visibility or traffic on your website from free “organic” “natural” results in the search engine. SEO is a technique which helps the search engine to understand our sites so it can give rank.

 how many activities in SEO?:
there are two activities in SEO
(1) on page SEO.
(2) off page SEO.

what is on page SEO?:
on page SEO is the practice of optimising individual websites to rank higher on the free organic results and get more traffic on a website, it refers both to content & HTML source code, on page SEO is a better ranking factor and very beneficial activity for our site. we can say that on page SEO is a game of keywords u must analyse that which places are better for keyword and which types of the keyword. u must have known that how to find keywords to a target.

 why you need on page optimisation for better ranking?:
every website needs on page First, so it should use very carefully and chooses better keywords and content for page,Google uses the on page content in order to work out what the page is about, when search engine index your site or page than Google robots or crawler analysis your content and keywords and all on page activities, if we have done proper on page activity so it will better for ranking in search engine. you have to Discover that what searcher is looking for, you need to fulfil the goals and aspirations of a searcher.

so find topic-related keywords, focus on that what searchers want, it is vital that you select right kind of keywords that would attract targeted audience for your web page, on page SEO involves optimising internal elements of your website pages to make them more search engine friendly, if your content would be relevant to people seeking information about that lots of traffic would appear on web page. you can control your website’s technical issues and quality of your content.

 on-page Seo techniques/factors which are effective and necessary for search engine ranking:

(1) Meta optimisation:
There are four Meta optimisation techniques in on page SEO.
(1)Meta Title (2) Meta Description (3) Meta keywords (4) meta robots

(!) Meta Title:

Most Important on page SEO factors that will rank your pages top in SERP, this is a place on a web page where your main and unique Keywords must be present, better and unique keywords in the title of every page necessary for your website.,
search engine crawler or robots first come in your page title and read your title so it’s important
that primary keywords of your page appear in the Title tag.each page should have a unique Title, u can put your company’s name or business name in Title. limits of the title tag is 60 to 70 words
an example of the Meta title tag is below:

<Title>on page SEO techniques</Title>

(!!) Meta Description:

it is short summary of your page in on page SEO, we can put our primary keywords in description, a meta description is an attribute with your meta tags that help describe your page, u can present your business or company details in Meta description with main keywords.limits of meta description in an HTML tag are 150 to 160 words
an example of Meta description is below:

<meta name=”description” content=”best on page Seo techniques which help you to bring more traffic “/>

(!!!) Meta Keywords:

in on page SEO it provides information to search engine that which keywords related to our website we put in HTML meta tag with our primary keywords, nowadays search engine ignore meta keywords and do not give importance to ranking factors.Limits of meta keywords are 50 to 60 words.

<meta name=”keywords” content=” on page seo techniques”/>

(!!!!) Meta robots:

it is a HTML tag it gives a command to the search engine that what to do with your pages, whether pages consider for crawl and index or not, there are two types of activities in meta robots.

<Meta name=”robots” content=” index,noindex“/>
<Meta name=”robots” content=” follow,nofollow“/>

* follow/no follow: it gives a command to crawler/spider about follow or no follow links of a web page.

* index/no index: it gives a command to crawler/spider about index or no index of a web page in search engine.

(2) Search engine friendly URL: 

it should be easy to read both of user and search engine crawler so it can help to get higher rank in search engine, it should be proper according to page, we can put our primary keywords in URL so it would be a beneficial for ranking in search engine, it should be a shorter and better. poor URL may lose your search engine rank.

(3) Heading   (H1 to H6):

H1 is an HTML tag, we can use it H1 to H6 in our content, H1 in indicates that what’s our topic.
and it divides our content into different parts, H1 tag is a define heading of the page, we can put important keywords of our content from H1 to H6 heading, the H1 tag should be used at one time so don’t repeat otherwise search engine crawler confuse about your article. it will consider keyword stuffing.
use your most important keywords in H1, search engine spider when come on heading tag it also concentrates H1 tag.
an example of heading tags are below:

“(!) <H1>on-page SEO techniques </H1>”

(!!) <H2>second important keywords</H2>

(4) Keyword Density:

it means Number of times particular keywords appear in our pages compared to the total number of words on the page, it should be 5 to 6 % of total number of words in your website not more than, repeated more than 5 to 6% in contents it would be a keyword stuffing and affects Panda algorithm it might decrease of rank.

“Keyword Density = (Nkr / Tkn) x 100

Nkr = how many times you repeated a specific keyword
Tkn = total words in the analysed text

Keyword density = (Nkr / Tkn) x 100
= (15 / 500) x 100
= 0.03 x 100=3

Keyword density = 3%”

(5) multimedia optimisation:(*)image(**)video(***)infographic use in content
“(!)image optimisation:”

this is effective on page SEO techniques that work for attracting the peoples on your content, content with image gives the best result than plain text content. peoples understand your content better with the image and video. image and video play vital role for ranking in search engine. put a subject related image and video and describe that what’s your content says.
in present time peoples want new something different so image and video are a very popular thing to use in content.

“(!!)video optimisation:”

it is a better way to understand your page or brand to peoples, you can create a video where you record about that what’s your brand and record reviews of other people so the customers would be attracted easily.
“(!!!) infographic:”

it’s a great way to spreading your message to the peoples, these are visually appealing and easy to understand for a consumer, u must create best products related infographic where you put your main keywords, it can not only deliver your information in an effective manner but it can catch readers and bring them on website.

(6) Alter Tag:

it is an HTML tag it describes the image, search engine spider can’t understand images in content so alter tag helps search engine spider to see images., it’s an important to give alt tag with image without alt tag search engine robots could not index your images and it will ignore images in content.

<img src=”onpageseo.png” alt=”on page seo technique”/>

(7) Keyword Research/Analysis:

it is a part of creating content. finding what are the words for our targeted audience. we choose high ranking keywords for our content to increase searching, it is a best actionable on-page technique forever. we search our topic related best keywords. nowadays lots of tools available for keyword research we can use them to choose high ranking keywords.

rights keywords can bring your site/blog up in search engine ranking.
Best tools for keywords research
(l) google Keywords Planner
(ll) Moz keyword explorer
(lll) google trends
(llll) competitore source code

(8) page speed:

means “Loading time of your page”, you can describe page speed through time your page taken to open in the browser for display. if your page takes a long loading time to display. it’s not good for ranking because visitors do not visit again on those pages which take long loading time more than 3 to 4 second so it’s a most important factor in on page SEO to improve page speed.
some points where we can work for improve page speed.

– improve server response time
– reduce redirect
– leverage browser caching
– Use a CDN
– optimise image & video
– minify HTML,CSS, JAVA

(9) Use social sharing buttons:

use of social sharing buttons in blog post or site is gainfully steps for improving SEO, it will be easy to share your content on different social media platforms like Facebook, Twitter, Google+, you would be connected with all social media users, you can bring more visitors from social media platforms, more and more relevant people can read your blog from social sharing buttons. it should be displayed top and bottom of the content.
always display correct share buttons, displaying the wrong share buttons would’ not help to bring traffic to your site.

(10) Anchor Tag:

it is a clickable text in a hyperlink. it is an HTML tag. The anchor tag is a visible character where you can put your link, visitors can reach to your link from another page when they click on the character. The anchor tag is important for drive traffic on your web page. you can use an Anchor tag in your different page or site with your targeted keyword so it’s necessary to put your most important keyword in The Anchor tag.

the example of anchor tag is below:

“<a href=”http://www.abcd.com”>on-page seo techniques</a>”

(11) Inbound link:

in simple words, an inbound link is known backlink, which links come from another site it’s called inbound link. it is a hyperlink back to your site from another site. a purpose for SEO inbound links can drive traffic to your site, it can help to increase your rank in search engine.

(12) Outbound link:

outbound links are those links which go to another website from your website. outbound link help to increase your quality and trust of your site which is play a vital role in your on page SEO.in outbound links you add another link in your content which is useful for your site’s visitors added another high ranking link useful to improve your rank.

(13) LSI keywords:

LSI keywords stand for (Latent Semantic Indexing) those keywords which semantically related to your primary keywords, google doesn’t accept repeated keywords more than 5 to 6 % of your main keywords otherwise it will consider keyword stuffing and it will decrease your ranking in search engine, you can use its similar keywords of your main keywords in your content.

(14) Competitor Analysis:

It’s a process to analyse your competitor’s websites and his activities .the goals of competitor analysis is to know what the positions or performance of your competitor in search engine, so you can get an idea of ranking improvement, it helps you to identified your target, basic steps of analysing your competitor are finding out what type of keywords that your competitor ranking. which types of keywords your competitor used in content which send him lots of traffic. so you can get a new way to improve positions of your sites in ranking.

(15) HTML& XML sitemap:

in simple words sitemap is a list of URL and pages with a link if we create a sitemap so the search engine spider can navigate our site easily.

there are two types of sitemap:
(!) HTML sitemap: User friendly.
(!!)XML sitemap: search engine friendly.

XML sitemap displays inner framework and organisation of website’s content to search engine, whereas the HTML sitemap will reflect the way that visitors intuitively work through a site making them a great extension to any site. when search engine crawler visits your site it can find easily through the sitemap, it shows a location of your site in the search engine server and provides instructions to a crawler.

(16) Robots.txt:

it gives instruction to search engine spider that which pages of your sites you want to index and which pages want to ignore, there are many pages in website but not all useful for users so it’s not important to index those pages in search engine, A robots.txt file tell to the robots which pages or parts of the website that should be index and which parts should not.

an example of Robots.txt file is below:
“(!) User-agent: Googlebot/MSNbot/yahoobot.
Disallow: add your link here which do not want to index”.

“(!!) User-agent:*
Disallow: /”

“(*) indicates all the search engines.
(/) indicates all pages of a site.”

(17) Schema markup code:

it is specific vocabulary tags and set of code which you can add in your HTML, schema provides information about your content to search engines for understanding your site better so it can put informative best results for users possible at this time.schema improves the manner your page display in SERP.a website that uses schema markup will rank better in the search engine. a user can see a different type of results in the search engine so they can understand better your sites, so it’s a very useful both of search engine and users, so we can say that schema markup is effective on page SEO technique.

an example of schema markup is below:

(!)

the first search result above contains both a star rating and a publication date. Both of these can be added using Schema.

The second example does not have rich snippets and instead displays either the meta description or other information chosen by Google. To get the review rich snippet, you would use the following code:

(!!)

(18) 301 redirection:

it can use when you change your domain permanently. if you want to use a new domain for your website with present rank or value, 301 redirects give instruction to search engine spiders that content of the site has been moved or assigned to a new URL then search engine pass the value and link juice old URL to new URL.

an example of 301 redirections is below:

(!) Redirect a single page:
“Redirect 301 /oldpage.html http://www.yoursite.com/newpage.html
Redirect 301 /oldpage2.html http://www.yoursite.com/folder/&#8221;

“(!!) Redirect an entire site:
Redirect 301 / http://newsite.com/&#8221;

(19) Canonical tag:

it attributes in HTML tag, the benefits of canonical tag is protect your content from duplication and prevent users from multiple URL.it suggest to search engine crawler that content in URL is original.basicaly it used when two or more URL display the same content, that’s not good for your content so it needs to use canonical tag.,

an example of a canonical tag is below:
<link rel=”canonical” href=”https://www.onpageseo.com”/>

(20) AMP(Accelerated Mobile Pages):

it is an easily accessible framework to create fast loading mobile web page,this is an important on page SEO factor that increases visibility on your site, AMP is mobile friendly framework which gives very fast loading to your web page in mobile device, nowadays lots of users search from their mobile so if you create AMP you can reach your targeted audience because AMP sites provide faster content delivery on mobile device.
it’s based on 3 main components (!)AMP HTML (!!) AMP JS (!!!) AMP Cache.

an example of AMP is below:

<link rel=”amphtml” href=”http://www.example.com/blog-post/amp&gt;.

“on page SEO techniques and definition mention above I hope all information would be helpful for you if u like it please comment or suggest your idea.”